How to Monetize Mobile Traffic When Most Visitors Use Phones
By Adsonmarket Editorial Team ·

For many sites, phones bring three of every four visits. A desktop-first ad setup leaves most of that audience under-monetised.
Formats that suit phones
Try these first:
- Sticky footer units
- In-content responsive units
- Native recommendation widgets
Spacing
Keep at least one screen of content between ads to avoid accidental clicks.
Speed
Mobile networks are slower — every heavy script costs impressions.
Example
Adding a sticky footer
A lyrics site added a mobile sticky footer and saw mobile RPM rise from $0.70 to $1.05.
Step-by-step
- Check your mobile share in analytics
- Add one sticky footer
- Use responsive in-content units
- Test speed on a phone
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