How to Monetize Mobile Traffic When Most Visitors Use Phones

By Adsonmarket Editorial Team ·

Website earning ad revenue on mobile with coins and ad slots

For many sites, phones bring three of every four visits. A desktop-first ad setup leaves most of that audience under-monetised.

Formats that suit phones

Try these first:

  • Sticky footer units
  • In-content responsive units
  • Native recommendation widgets

Spacing

Keep at least one screen of content between ads to avoid accidental clicks.

Speed

Mobile networks are slower — every heavy script costs impressions.

Example

Adding a sticky footer

A lyrics site added a mobile sticky footer and saw mobile RPM rise from $0.70 to $1.05.

Step-by-step

  1. Check your mobile share in analytics
  2. Add one sticky footer
  3. Use responsive in-content units
  4. Test speed on a phone

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