Best Ad Placement for Blogs: Where Ads Earn Without Annoying Readers
By Adsonmarket Editorial Team ·
Placement matters more than the number of ads. One well-placed unit regularly outperforms three that readers scroll past without seeing.
Placements that work
These spots combine high visibility with low disruption.
After the first paragraph
Readers have committed to the article, and the ad is in view.
Mid-article
Long posts benefit from an ad roughly halfway through.
Sticky sidebar (desktop)
Stays visible as readers scroll, raising viewability.
Placements to avoid
Ads directly above the headline push content down and frustrate readers. Ads crammed beside buttons cause accidental clicks that networks may flag.
Mobile first
Most blog traffic is mobile. Use responsive units, keep at least one screen of content between ads, and test a sticky footer.
Example
A travel blog layout
A 2,000-word travel guide used: one unit after the intro, one after the third heading, and a sticky footer on mobile. Viewability rose from 48% to 71% compared with its old header banner.
Step-by-step
- List your three most-read posts
- Add one unit after the intro
- Add one mid-article unit
- Compare viewability and RPM after two weeks
Monetize your site with Adsonmarket
Add your websites, verify ownership and track earnings, RPM and CTR in one dashboard.