Page Speed and Ad Revenue: Why Every Second Costs You Money
By Adsonmarket Editorial Team ·
A visitor who leaves before ads load is worth nothing. Speed affects how many impressions you serve, how many are viewable and how many readers return.
Where speed leaks revenue
Three places:
- Visitors leaving before load
- Ads rendering after scroll
- Fewer pages per session
Quick wins
Compress images, remove unused plugins and load ad scripts asynchronously.
Measure
Track load time alongside RPM to see the connection on your own site.
Example
Image compression
Compressing images cut a recipe site's mobile load time from 5.8s to 2.9s; RPM rose 18% within a month.
Step-by-step
- Test your top pages' speed
- Compress images
- Remove unused scripts
- Compare RPM before and after
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