Ad Blockers and Publishers: Measuring the Impact and Responding Fairly
By Adsonmarket Editorial Team ·
Ad blockers usually reflect frustration with heavy ads. Measuring the share and improving the experience often works better than fighting readers.
Measure first
Compare page views with ad requests to estimate the blocked share.
Fair responses
Options that respect readers:
- Lighter, faster ad layouts
- A polite request to allow ads
- Memberships or donations
Example
A polite message
A developer blog showed a small, dismissible note to ad-block users. About 12% allowed ads on the site.
Step-by-step
- Estimate blocked share
- Reduce heavy units
- Add a polite message
- Offer an alternative way to support
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