Display Retargeting: Bringing Back Visitors Who Didn't Convert
By Adsonmarket Editorial Team ·
Most visitors leave without acting. Retargeting shows them a relevant reminder, often at lower cost per conversion than new audiences.
Segment by behaviour
Different visitors need different messages.
Viewed a product
Show that product.
Started checkout
Offer help or a small incentive.
Limit duration
Most retargeting value comes in the first 7–14 days.
Respect privacy
Follow consent rules in the regions you target.
Example
Checkout reminders
An online store retargeted abandoned carts for 7 days with free-shipping messaging and recovered 6% of them.
Step-by-step
- Create audience segments
- Write a message for each
- Set a 7–14 day window
- Cap frequency
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