How to Set Up Conversion Tracking for Display Ad Campaigns
By Adsonmarket Editorial Team ·
Without conversion tracking you're optimising for clicks, which are only a guess at value. Tracking shows which ads actually bring customers.
Define a conversion
Pick one action that matters most: purchase, sign-up or install.
Choose a method
Two common approaches:
Pixel
A small script on your thank-you page.
Server postback
Your server notifies the network when a conversion happens — more accurate.
Verify
Run a test conversion and confirm it appears in reports.
Example
Finding the real winner
Two creatives had equal CTR, but tracking showed one converted at 4% and the other at 1%.
Step-by-step
- Choose your main conversion
- Install pixel or postback
- Make a test conversion
- Optimise by cost per conversion
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