How to Read Your Ad Network Report in Five Minutes
By Adsonmarket Editorial Team ·
Reports are only useful if you check them consistently and know what each number means. A five-minute weekly routine is enough for most publishers.
The core numbers
Impressions, clicks, CTR, RPM and earnings — in that order.
The weekly routine
Compare this week to last week and the same week last month.
Earnings down?
Check whether traffic or RPM fell.
CTR spiked?
Check for invalid traffic.
Example
Spotting a broken placement
A publisher noticed impressions down 30% on one site while traffic was steady — a theme update had removed an ad unit.
Step-by-step
- Open the dashboard weekly
- Compare with last week
- Investigate any change over 20%
- Note actions taken
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