What's a Good CTR for Display Ads? Benchmarks and Context
By Adsonmarket Editorial Team ·
Display click-through rates are usually well under 1%, but that number alone tells you little. Format, placement and audience change what 'good' means.
Why CTR varies
Native ads typically get more clicks than banners; sticky and in-content units beat sidebars.
Judge against yourself
Compare each creative against your own average rather than a global figure.
When CTR misleads
Very high CTR with no conversions can mean accidental or invalid clicks.
Example
Lower CTR, better campaign
Creative A had 1.1% CTR and 0.5% conversion; creative B had 0.6% CTR and 3% conversion. B produced more customers for the same spend.
Step-by-step
- Calculate CTR per creative
- Compare with your average
- Check conversion rate alongside
- Pause high-CTR, no-conversion sources
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