How to Choose an Ad Network: 8 Questions to Ask Before Joining
By Adsonmarket Editorial Team ·
The right network depends on your site, audience and goals. These questions help you compare options on what matters.
The eight questions
Ask each network:
- Which formats do you offer?
- What's the minimum traffic?
- What is the payout threshold?
- Which payment methods?
- How detailed is reporting?
- How do you handle invalid traffic?
- Is support responsive?
- Are there content restrictions?
Test before committing
Run a network on part of your traffic for a few weeks before switching fully.
Example
A split test
A publisher ran two networks on alternating pages for three weeks and kept the one with 25% higher RPM.
Step-by-step
- Shortlist three networks
- Ask the eight questions
- Test on part of your traffic
- Compare RPM and payment reliability
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