Geo-Targeting Ads: How to Choose Countries and Set Bids
By Adsonmarket Editorial Team ·
Traffic from different countries costs and converts very differently. Geo-targeting lets you pay what each audience is worth to you.
Group countries into tiers
Group by expected conversion value, not just cost.
Separate campaigns per tier
One campaign per tier keeps bids and reports clean.
Localise creatives
Language, currency and imagery matter more than most advertisers expect.
Example
Tiered launch
A VPN app ran Tier 1 at $3 CPM and Tier 3 at $0.40 CPM. Tier 3 delivered cheaper installs but lower subscriptions; both stayed profitable at different bids.
Step-by-step
- List countries where you can serve customers
- Group into 2–3 tiers
- Create one campaign per tier
- Adjust bids weekly by cost per result
Advertise with Adsonmarket
Launch campaigns with CPM, CPC or CPA pricing, country targeting and clear reporting.