What Content Earns More Ad Revenue? Topics, Depth and Intent
By Adsonmarket Editorial Team ·
Advertisers pay for audiences close to a buying decision. Content that serves those readers earns more per view than general entertainment.
High-intent topics
Reviews, comparisons and how-to guides attract readers who are about to act.
Depth keeps readers
Longer sessions mean more impressions per visitor.
Match ads to intent
A comparison post pairs naturally with in-content native ads.
Example
Comparison vs news
On one tech site, 'best budget laptops' earned an RPM of $4.10, while daily news posts averaged $1.20.
Step-by-step
- Rank pages by RPM
- Identify their topics
- Plan more content with similar intent
- Update top performers quarterly
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