The Weather Network has made a groundbreaking move by launching its first free ad-supported streaming TV (FAST) channel, available to Samsung TV Plus viewers. This is the first weather-related programming service on the FAST model in Canada and marks a significant milestone for the company.
The programming on the new channel will include in-depth features, educational programming, and shorts, as well as Canadian-produced series like Storm Hunters, Power to the People, and Captured. The programming will provide viewers with access to some of the most informative weather news and events, allowing them to stay up-to-date on the latest weather developments in Canada and around the world.
In addition, the FAST channel will include an exclusive morning show that focuses on the biggest weather stories from Canada and globally. This will allow viewers to start their day informed and prepared for any potential weather events.
“The way audiences engage with content continues to evolve, and we are excited to provide them with a new way to access our weather-related programming,” said Tamara Lilien, Vice President of Content and Programming at The Weather Network. “We are thrilled to partner with Samsung TV Plus to bring our brand of weather information and storytelling to even more Canadians.”
The launch of the FAST channel marks an important step for The Weather Network, as it continues to adapt to the changing needs of its audience. By offering free ad-supported streaming TV, the company is opening up new possibilities for Canadians to access reliable and engaging weather news and programming.
Overall, The Weather Network's move into the realm of free ad-supported streaming TV is a significant development for the company and the industry as a whole. It shows that even weather-related programming can find a place in the evolving landscape of streaming TV and highlights the importance of adapting to changing audience preferences and technological advancements.
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